Outsourced Sales Management for UK Businesses

Effective sales leadership is essential for maximising your team's potential. At Operation Baseline, we offer outsourced sales management services tailored to your business needs. Our role as your interim sales manager involves guiding, motivating, and developing your sales team to consistently hit and exceed their targets.

We focus on setting clear and achievable goals, monitoring performance through key metrics, and providing regular feedback to drive continuous improvement. With our sales leadership solutions, we develop a results-driven environment where accountability and achievement are at the forefront.

For businesses without an internal sales leader, we offer expert interim management services, stepping in to establish a strong foundation for your sales team. This includes crafting customised Key Performance Indicators (KPIs), performance tracking, and instilling a culture of success.

Our outsourced sales leadership ensures that your team operates efficiently, delivering measurable results that support your business growth objectives.

At Operation Baseline, we offer tailored sales training programmes designed to equip your team with the essential skills to boost performance, close more deals, and foster long-term client relationships. Our training focuses on practical techniques like sharpening cold calling, improving email outreach strategies, and managing complex negotiations, ensuring your team has the tools to thrive in today's competitive market. We also provide ongoing development to keep your salesforce at the cutting edge of industry best practices.

Whether you're looking to enhance your team's performance through sales team training and coaching or refine their approach to B2B sales, our training solutions are custom-designed to meet the specific needs of UK businesses.

Effective B2B lead generation is essential to the success of any sales operation. At Operation Baseline, we specialise in developing multi-channel lead generation strategies that target the right prospects and fill your sales pipeline with high-quality leads. Our services include outbound calls, LinkedIn lead generation, and cold email outreach, tailored to the UK market to ensure maximum impact. Using sophisticated lead scoring techniques, we prioritise leads based on their potential to convert, allowing your team to focus on the best opportunities.

In addition to lead generation, we provide comprehensive sales pipeline management services. With an automated CRM system at the core of our process, we ensure that no lead is lost, missed, or forgotten. Our approach ensures that your pipeline is well-organised, enabling you to track every lead from initial contact through to deal closure.

At Operation Baseline, we understand that effective sales management starts with the right tools in place. Our expert CRM setup and optimisation services ensure that your chosen platform, whether it's HubSpot or Zoho, is fully tailored to meet your business needs. By integrating and optimising your CRM, we provide you with the tools to track leads, automate repetitive tasks, and monitor sales performance at every stage.

A properly optimised CRM system offers your team full visibility over the sales pipeline, from prospecting through to deal closure. We specialise in setting up automated workflows, customising reporting, and ensuring your CRM provides actionable insights to keep your sales process running efficiently. Whether you need assistance with HubSpot CRM optimisation or Zoho CRM sales support, we make sure your platform delivers maximum value for your business.

At Operation Baseline, we understand the importance of data-driven decision-making. That’s why we provide detailed weekly reports that give you clear visibility into your sales team's performance. Our reports include key insights such as:

✅ Number of calls made: Track your team's outreach efforts and assess call productivity.

✅ Meetings arranged: Measure how effectively your team is converting calls into meetings.

✅ Conversion rates by lead source: Identify which lead generation strategies are delivering the best results.

✅ Total value of the sales pipeline: Monitor the financial health of your sales process.

✅ Reasons for lost deals: Gain insights into potential improvements and optimise your approach.

These reports are designed to provide actionable insights that allow you to continuously refine your sales strategy and improve overall performance. We also work closely with your team to ensure the data is used effectively, making adjustments as needed to optimise outcomes.