About Us

Our Core


At Operation Baseline, our commitment to our clients is to provide the highest quality sales service and expert support. We are dedicated to helping our clients achieve their business goals by providing a range of professional sales solutions. We believe in building long-lasting relationships with our clients and providing them with the tools they need to succeed in today's competitive market.


At Operation Baseline, our vision is to empower businesses with innovative and effective solutions that drive sales success and enhance customer relationships. We strive to be a leading provider in the sales industry, transforming the way companies manage their sales operations and customer interactions. Our passion is to empower businesses to achieve success and exceed their goals.


At Operation Baseline, our mission is to empower businesses to reach their full potential by providing innovative sales solutions and expert support services. Our aim is to transform the way companies manage their sales  processes, operations and customer relationships, enabling them to achieve higher levels of efficiency, productivity, and growth. With a commitment to excellence, we strive to continuously improve and offer exceptional value to our clients.


At Operation Baseline, our values guide everything we do. We are dedicated to delivering exceptional service, fostering strong relationships with our clients, and constantly innovating to stay ahead of the curve. We believe in the power of teamwork, integrity, and a customer-centric approach. These values drive us to provide the best possible solutions for our clients, and to always strive for excellence in everything we do.

Business Statistics

Grow with Operation Baseline

600 +

Happy Customers

6500 H

Sales Calls

25 +

Team members

30 M

Generated Revenue


Teamwork begins by building trust

Alone we can do so little; together we can do so much

Ed Williamson
Founder / Sales Director

Ed Williamson

Edward Williamson is a skilled Sales Director with a proven ability to set up and lead high-performing sales teams. He has experience across B2B and B2C and is known for his sales strategy expertise and training skills, inspiring and motivating teams to achieve goals. Ed is a valuable asset to any organisation seeking sales success.

Andrew Hatcher
Co-Founder / Ops Director

Andrew Hatcher

Andrew Hatcher brings expertise in business design and SaaS to Operation Baseline. With success in business management and sales, he is dedicated to helping businesses succeed through creative solution design and a deep understanding of their needs.

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